Data needs categorization. #MoT features metadata format called "Hashtags". They're non-hierarchical keywords that can be created just by adding # (hash) symbol before any word within a post. Simple as that. Once content is posted hashtags turn into links that show all posts or other data with those hashtags. Keywords are created while typing the main content body. This concept is particularly popular with Twitter, and is popular on Facebook and other social networks. Uninterrupted creative flow FTW!